Diógenes Brito

I help leadership teams make better decisions faster.

My background spans product design, engineering, and executive leadership at both high-growth technology companies and hospitality-led retail businesses in Brooklyn. I love helping boards and leadership make better product, customer, and growth decisions by applying design thinking to real business constraints, especially during founder-to-scale transitions.

Experience

Yerba Buena Cobble Hill — COO
2024–Present
Yerba Buena Brands — Founder & CEO
2022–Present
Air — Head of Product & Design
2022–2023
Slack — Staff Designer, Platform Lead, Design Manager
2013–2021
LinkedIn — UX Designer
2013–2014
Squarespace — Product Designer, Design Engineer
2011–2013

Education

Stanford University B.S. Engineering (Product Design)
Georgia Tech Graduate CS Coursework

In the Boardroom

How I Contribute

  • Customer experience as strategy
  • Product and business design at the organizational level
  • Helping founders evolve decision-making as complexity increases
  • Translating vision into systems that scale

Problems I Help Solve

  • Strategy not translating into customer behavior
  • Growth increasing complexity faster than clarity
  • Digital initiatives disconnected from the core business
  • Customer experience discussed but not designed into decisions